After many years working full time in the medical field and part time with horses, Joanne turned her hobby into a profession. Over the past 30 years, she has owned, trained and shown many horses, ridden in the Pasadena Tournament of the Roses 14 times, and provided and managed equestrian and animal performers for live events, film, print and television.

As owner of highly acclaimed Burbank, CA-based entertainment and event planning company Asman & Associates, LLC, Joanne has produced countless charity equestrian events, including Fiesta of the Spanish Horse, Festival of the Animals, the Burbank Celebrity Tournament of Horses equestrian show, among others.

Joanne has coordinated and/or furnished entertainment (including animals, Olympic athletes, musicians, bands, dancers, etc.) for numerous other events, including the annual Renaissance Pleasure Faire’s Equestrian Program, the Super Bowl, the NFL Media Super Bowl Party Western States Horse Expo, The Nutcracker, celebrity fan appreciation receptions and large parties. She is the owner and provider of USC’s famed mascot, Traveler®





Originally from Sarasota Florida, Emily graduated from The University of Central Florida with a degree in Psychology. 

Emily has been living in California with her husband and 3 children since 2000, and happily joined the team at Asman and Associates in 2018 as Administrative Assistant.  As such, she is integral to day to day operations, and manages the inventory for our store.



Joanne has enjoyed an eclectic freelance career behind the scenes in entertainment. She started as an estate manager, bookkeeper and personal assistant, and later became lead coordinator and production manager of numerous special events, concerts, and award shows in Los Angeles, London and New York.  She was lead coordinator of the six-day Platform International Animation Festival in Portland, Oregon, and also served as law office administrator on a high-profile celebrity trial.

As a copywriter, editor and graphic artist, she has designed campaigns, posters, invitations and books; written and produced dozens of gala program books, playbills and other publications; overhauled multiple websites; designed and edited a recent travel book, and ghost-edited a celebrity autobiography. Her prints and commissioned works appear in collections across the United States, as well as in Europe, Scandinavia and North Africa.